Plug into your unfair advantage
In a time when go-to-market models are constantly being redefined, the advantage isn’t reacting faster—it’s redesigning the system so AI turns complexity into clarity and disruption into growth.
Discover how AI is transforming Sales Performance Management (SPM)—driving more accurate forecasting, smarter compensation planning, and agile revenue strategies.
Three Perspectives on Building Your Unfair Advantage
Arnab Mishra
CEO
THE MYTH OF THE SHINY OBJECT
Execs are chasing speed and savings, but Arnab argues the real issue is fundamentals: data, workflows, and culture. AI can’t deliver real value until you get your house in order.
Sam
Zayed
CRO
CONFIDENCE OVER CHAOS
Sam speaks to CRO peers: leaders don’t just need efficiency, they need confidence with plans they can trust, forecasts they can defend, and systems that don't break under change.
Jason Godley
CFO
MAKE IT DEFENSIBLE
CFOs don’t care about dashboards — they care about defensibility. Jason argues AI only matters if it turns forecasts and payouts into numbers no one can dispute.
What Powers Your AI Powers Your Performance
This isn’t another “AI trends” piece with vague promises or table-stakes use cases. This is a C-suite guide on powering AI in SPM so you can deliver on your go-to-market ambitions and adapt even faster than the market can change.
It’s about resilience, not hype. Foundations, not fads. And it’s packed with insights every revenue leader needs right now.
At-A-Glance Insights
infographic
Not all AI is created equal. Some of it’s real. Some of it’s what you might call "lipstick on a pig." This infographic shows you how to tell the difference—from integration to insights, from scalability to trust. If your AI isn’t built into your SPM workflows, it isn’t built to last.
Spot the difference »
playbook
AI only delivers when it moves beyond dashboards and into the workflows that drive revenue. This playbook shares five practical ways to put AI to work—today. From compensation planning and sales forecasting to territory design and RevOps agility, see how leaders can scale smarter and adapt faster.
Make your move »
WEBINAR
78% of CFOs call AI a game-changer. 86% say it hasn’t delivered. Why the disconnect? Join us for a candid conversation on what revenue teams are getting wrong—and how to turn AI into a true unfair advantage.
Save Your SeatYour Toughest RevOps Questions, Answered
My data isn’t perfect so how do I know if it’s good Enough for AI?
Focus on the core systems that drive comp and forecasting — CRM, HRIS, and ERP — and keep them clean and connected.
How can I avoid changing my comp plans more often than I want to?
Use scenario modeling to test quotas and payouts before rollout — so you launch with confidence, not surprises.
How do I know if my sales quotas are actually achievable before I roll them out?
Use market benchmarks from comparable companies, paired with what-if models, to validate quotas before rollout.
How do I make my forecasts and payouts more defensible in the boardroom?
Use benchmarks and historical data to stress-test assumptions. That makes your numbers harder to dispute.
I feel stuck in the weeds. How can I elevate RevOps into a more strategic role?
Let AI take on the busywork— reconciling credits, surfacing anomalies, chasing exceptions — so you can focus on insights and influence.
How can I get ahead of disputes so my team doesn’t second-guess their comp payouts?
Build transparency in from the start — with scenario modeling and real-time visibility into deals and payouts.